Key media terms. (Terms I have learnt)
Media language-
Is the way in which the meaning of a media text is conveyed to the audience. Media conventions, formats, symbols and narrative structures which cue the audience to meaning. The symbolic language electronic media word such the same way as grammar works in print media.Media texts are polemics meaning they open to many interpretations. Media texts can be conveyed differently depending on the signs and symbols and how it's read also they cultural background of the reader of the media text/language.
Media institutions-
A media institution is an established, often-profit based organization, that deal in the creation and distribution of advertising. entertainment and information services. It helps gather information and perceptions about different groups of people and their originality.
Cultural and political conventions within media productions are put together and describes the people who have a role in production process.
For example:
ITV
BBC
ESPN
Media audience-
Audiences are specific individual or categories of people that media is everywhere it's accessible to anyone therefore the target audience, the director may of set could be wrong depending on the audiences response.
For example:
BBC news would have a huge mass audience of people of the news however the news tends to be audienced at adults/people with a high understanding on social understanding.
Media representation-
Media presentation is ways in which the media particular groups, ideas, topics, ages cultures etc. This could be stereotyping people by putting into categorizes. Example = "Facebook and Twitter make us bad people"
